The future is already here

MIDO represents the most significant moment of the year for our industry, an occasion that goes beyond simply showcasing new products: it is a place for meeting, inspiration, dialogue, and growth. This year, more than ever, the event embraces a clear and powerful message: refocusing on human, meaning refocusing on the value of the individual and placing the human being at the centre. This focus reflects a vision shared by Vision.biz, a philosophy we deeply believe in. It is no coincidence that, from the very beginning, our covers have featured the most emblematic figures of the companies. Through exclusive interviews, such as the one with Alain Mikli on the cover of this issue, leaders narrate their brands through their experiences, weaving together personal stories and visions that define the very essence of the brands they represent.
We have always highlighted the importance of information and the value of education as a tool to enhance the future of opticians and businesses, professionals, and brands. With this spirit, we have decided to offer exclusive training courses with an evocative title: “Enhance Your Future with Artificial Intelligence”, which we discuss on page 38. This initiative is an invitation to explore how technology can become an ally in amplifying creativity and transforming communication. We believe that artificial intelligence is not just a tool to use but a skill to master. We are experiencing a revolution rooted in people, their talents, and their vision. It is the human being, with creativity and determination, who drives technology, transforming it into a catalyst for innovation and progress. For this reason, Vision.biz is committed to offering new opportunities to foster a fresh, authentic, and educational dialogue, because we are convinced that placing people at the centre means investing in the future.
MIDO 2025 will also be a special moment for us: we will celebrate the first anniversary of the new version of Vision.biz, launched during last year’s edition. It is a milestone we celebrate with pride, dedicating exclusive events and initiatives to opticians and companies—our most valuable partners—to whom I extend my personal gratitude. It is thanks to their support, trust, and shared vision that we have become what we are today.
With passion, determination, and commitment, we continue to grow, driven by the desire to be more and more, together with those who, like us, believe in the value of excellence and innovation in service of people. To look to the future, together.

Daniela Basilico